For Ludovic Bonneton, the launch of Bon Parfumeur āa contemporary Parisian fragrance house āmeant finally acting on a long term fascination with perfume. A former digital director for the French brand Yves Rocher, Bonnetonā line-up made its introduction with just 15 fragrances; designed to be mixed and matched āas much as scent can be āthe bottles exhibit a clean aesthetic with subtle branding and a light colour palette, courtesy of Ronan Teiss. Below, Ludovic further fills us in.
We have a new approach to perfume for a new kind of consumer; they expect something unique in unexpected places. You will not find Bon Parfumeur in the traditional perfume department. We want to be where the new innovative brands are āour selection of stockist is representative of this desire to be unique.
